For the Rituals summer 2025 Social Campaign
we created series of playful, fun and engaging reels & stills
telling stories of the ‘summer of shimmer’.
From the swimming pool to the beach
we focused on the small routines and moments
that make summer more than a season -
they make it a feeling.
THE TEAM
Art Director - Sarah Sellars
Jr Art Director - Soti Pantechi
Photographer & Videographer - Damon Ritger
Styling - Aylin Citanak
Production - Floor Groenewegen