Rooted in the passage of time during the holy month of Ramadan,
the concept and art direction for the Rituals Ramadan 2026 Campaign imagines
two parallel worlds connecting audiences from Southeast Asia to the Middle East.
Inspired by the theme “from moon to moon come together”
we created contrasting yet complementary settings for our products,
a sun-kissed oasis patio and a vibrant tropical garden.
Early explorations of our environments.
THE TEAM
Creative Direction - Virender Ramdin
Art Direction - Sarah Sellars
Copy - Laura Wabeke
CGI & Motion - Color C
Producer - Sara van Asdonk