Art Direction for adidas’ first global Employer Brand Campaign,
Here to Create, positioning the company as a digital employer of choice.
Seven stories follow employees whose creativity
beyond their skills drives real digital and cultural transformation.
THE APPROACH
Seven videos portray how adidas employee’s creativity, skills and potential bring digital and cultural transformation to the brand.
THE CHALLENGE
The key challenge was to position adidas as digital employer of choice to top talent around the world.
THE TEAM
Creative Direction - Nanci Hogenboom
Art Direction - Sarah Sellars
Talent - Amory Kelly, Kremena Yordanova, Serdar Kalkan,
Martin, Vinnie Hendriks, Yonel Ilieva, Craig Middleton
Agency - Cloudfactory