The best projects start with a strong idea, but even the strongest idea only works through real collaboration. That's the belief I bring to every project.
I'm a Senior Art Director & Visual Designer working across brand and communication design, currently leading social media art direction at Rituals. Before that, I spent over five years shaping creative at adidas, with additional agency work for brands like T-Mobile and EY along the way.
At my core, I'm a storyteller.
I translate business needs into campaigns that people actually connect with.
Born and raised in Mexico, educated in New York and Florence, based in Amsterdam, that mix shows up in how I work: I gravitate toward work that's rooted in culture and built to genuinely connect with people.
