Sarah Sellars
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adidas Exclusives 2021 | Art Direction

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Concept and art direction for the SS21 adidas Exclusives drop

Boost Your Endorphins. Using a series of illustrations and animations,

the campaign explores everyday moments that boost endorphins

through movement, food, laughter, and love.


THE TEAM

Creative Direction - Quim Español

Art Direction & Design - Sarah Sellars

Illustration - Josephine Rais

Animation - Woodwork

Copy - Kwame Wilson

Project Management - Galini Zachou