Concept and art direction for the global Rituals Advent 2024 campaign.
Inspired by the brand theme Awareness, we follow a female protagonist
on a journey of discovery through a paper-crafted advent calendar world.
As she learns to notice the beauty in small moments, the world blooms into full colour,
revealing a magical landscape of Rituals products.
THE TEAM
Creative Direction - Virender Ramdin
Art Direction - Sarah Sellars
Copy - Laura Wabeke
Animation - Lukkien
Producer - Sara van Asdonk