Rooted in the passage of time during the holy month of Ramadan,
the concept and art direction for the Rituals Ramadan 2026 Campaign uses AI to imagine
two parallel worlds connecting audiences from Southeast Asia to the Middle East.
Inspired by the theme “from moon to moon come together”
we created contrasting yet complementary settings for our products,
a sun-kissed oasis patio and a vibrant tropical garden.
Motion direction mockups featuring a time lapse inspired by the passing of time ‘from moon to moon’ during the Holy Month of Ramadan.
THE TEAM
Creative Direction - Virender Ramdin
Art Direction - Sarah Sellars
Copy - Laura Wabeke
CGI & Motion - Color C
Producer - Sara van Asdonk