Rituals Ramadan 2026
Concept and art direction for the Rituals Ramadan 2026 campaign. Inspired by the passing of time during the holy month of Ramadan we used AI to conceptualise two parallel worlds resonating with our consumers from South East Asia to the Middle East. Our animation direction uses a time laps to bring the campaign theme ‘ from moon to moon come together’ to life.
To appeal to both our Middle Eastern and South East Asian markets we conceptualised two parallel worlds for the Rituals Ramadan 2026 campaign. Using AI we imagined two environments for our products. The first; an oasis patio overlooking a sun-kissed landscape, the second; a lush tropical garden teeming with life.
Motion direction mockups featuring a time lapse inspired by the passing of time ‘from moon to moon’ during the Holy Month of Ramadan.
THE TEAM
Creative Direction - Virender Ramdin
Art Direction - Sarah Sellars
Copy - Laura Wabeke
CGI & Motion - Color C
Producer - Sara van Asdonk