Here to Create is the first global facing employer brand campaign executed by adidas in partnership with Cloudfactory.
The key challenge the campaign explores is how to position adidas as a digital employer of choice. Our brand puts us on everyone’s radar, but how do we really truly resonate with a Data Analyst in Madrid or a Solution Architect in Seattle who wouldn’t normally consider joining our team? The answer turned out to be all around us. Our people.
The seven stories told in the campaign portray how adidas employee’s creativity, not just their skills and potential, bring digital and cultural transformation to the company.
adidas Future Talents | Manifesto | #HereToCreate
adidas Future Talents | Amory | #HereToCreate
Schiphol Airport Infographics
Set of infographics created for Amsterdam's Schiphol Airport. The first aims to promote business between the Netherlands and China, giving statistics on air traffic, routes and popular items traded between the two nations. The second is a step by step guide to assist facility managers during their search for the perfect retail space
The SAN Yearbook 2015 is a collection of the best advertising campaigns in the Netherlands. The book contains a section for voting and the winners are announced at a grand award ceremony. For the 2015 edition the book was printed with a variety of 5 covers by the celebrated Dutch illustrator Dick Bruna.
Rebranding proposal for Stichting Adverteerdersjury Nederlands (SAN) or the association of Dutch advertising judges. Each year this organization judges and awards the leaders of the advertising industry in the Netherlands. The new logo is an isometric representation inspired directly by the award given out by SAN.
Hand drawn sans serif typeface inspired by the lines and symmetry found in the deserts of Northern Mexico. The name Hikuri Sans comes from the Huichol name for the Peyote cactus. Given its halucinogenic properties the Hikuri cactus is a central religious resource, which facilitates the communication between the earthly and the divine.
Black Cat Coffee
Branding and corporate identity for Black Cat Coffee, a popular coffee truck based in Amsterdam.
Amsterdam City Guide
Since moving to Amsterdam in the summer of 2015 I have been exploring the city by bike. This is a personal project serving as a basic guide to the city with main landmarks and attractions. The main artwork was envisioned like a game or obstacle course where the user manouvers through the city.
E-book, animated GIF and infographic for T-Mobile campaign directed at freelancers and small business owners who often travel for work.
Two part project exploring the representation of human emotion through generative design. The first part is a working generative logo, which uses data from the Twitter API and an emotional valence word list to create a numeric average for any given user's mood, a Python script computes this average and the user is presented with a graphic representing the results. The second part is an interactive installation consisting of an umbrella covered in a handmade string of LEDs, which are connected to a pulse sensor in order to read the user’s hear rate and mood. In both cases “happiness” is represented by the color yellow and “sadness” by the color blue.
The main focus was to create a visual exploration of the way emotion is represented on social media platforms, such as Twitter, and the accuracy of these representations. The contradictory notion that we are more connected to each other today thanks to social media but in truth these digital platforms are affecting our ability to interact face to face with one another are central. Is social media making us lonely instead of bringing us closer together?
Aeroporto di Firenze
Rebranding and new visual identity proposal for the Florence Airport. The current logo is outdated and lacks the clarity and visual strength to create a lasting impact. In addition to a new logo, proposals are presented for new airport signs as well as boarding passes, coffee cups and other branding materials. A new website and mobile app support the new visual identity by offering clear, useful information for travelers.
During my previous life as a wedding photographer in the Mayan Riviera on Mexico's Caribbean coast I had the opportunity to capture stunning, surreal and moving moments at more than 200 weddings. By far my favorite work came after the weddings when only the most adventurous brides and grooms would "trash the dress". During these photo sessions I could truly let my creativity and imagination run free without the stress and formality expected of traditional wedding portraits. This is a selection of photographs taken during these unique photo sessions.
Portraits of India
This set of portraits was taken during a month long journey through Northwestern India. The stark contrasts that define everyday life in this region are what truly impacted me. Complete chaos is a constant, yet people seem to radiate a certain peace rarely seen in the western world. The faces in this series are people I encountered during my daily wanderings.